beauty and wellbeing interior design
The luxury clothes industry is seeing a turnaround for many reasons than simply the rental model. Some are even venturing into the realm of branded dining, as Alasdair Lennox, creative director at Fitch, reveals.
You may not have been able to purchase a thousand-pound suit, but maybe you could afford to spend £50 on a perfume or £100 on a pair of sunglasses twenty years ago, but that's all changing today.
Luxury companies have caught on to the trend of customers seeking out experiences by developing their own branded hospitality spaces to cater to the needs of a generation that values "doing" above "having" (and posting it on Instagram) when making purchase decisions. In spite of the fact that branded restaurants aren't exactly what we had in mind when compiling this list, we felt obligated to add at least one since the concept is clearly working and is being adopted by major fashion houses like Burberry, Prada, Dior, Louis Vuitton, and Tiffany & Co. The opportunity to highlight their beliefs and cultivate an exclusive community of followers is too great for many fashion firms to pass up. Maybe Victoria and Stella McCartney should do the same thing. Beauty and wellbeing interior design
So, we have the idea; how about the execution? Elegant glitz can be seen in every corner of the brand new Gucci Osteria on Rodeo Drive. Guests dining on the balcony three stories above the Gucci store will be able to look out at the tops of the palm palms that border the trendy boulevard below. The decor, which has marble tiled walls, patterned mosaic and hardwood parquet flooring, potted tropical plants, and bright splashes of colour with aqua accents, is reminiscent of the wealthy Hollywood of the 1930s.
Inside, high-backed couches covered in crimson velvet are placed against gold walls with textural design. The decor appears well suited to the area, in stark contrast to the ultra-modern Gucci Osteria in Florence, Italy, which has bright green painted walls and blue velvet seating.
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